Martin Heiberg
Visual Content creator & content strategist


2016 recap and what to expect in 2017

2016 recap

2016 has come to an end - it's time to reflect back on a year that started so well but ended less so. The first half brought some amazing opportunities and I could finally see where I wanted to go and felt I was going in the right direction. My 5 months at Wonderful Copenhagen/VisitCopenhagen were amazing. I'm thankful for the opportunity that I got. I learned a lot about marketing, tourism, social media and content creation. But it's no secret that it didn't end the way I hoped. Even though there were no signs indicating my contract wouldn't be extended it unfortunately wasn't. 

After my time at Wonderful Copenhagen I wasn't sure what to do. I applied for different jobs within social media and online marketing with no luck. I don't have enough experience they say. But I'm still quite confident in myself and I know what I'm capable of doing. I know that I have the knowledge to help companies with their social media strategies and execution. 

Fast forward a few months to early fall when I was trying my luck as a freelance photographer while still applying for jobs. What keeps me from getting that dream job and succeeding as a freelancer is probably my greatest weakness: my shyness. Even though I'm confident in myself I'm quite shy and unsure how to approach companies. It's the first contact that's difficult for me. (In 2017 I will have to work on this.) I ended up doing a bit of work and backing out of some others. I was also signed by Social works - a social influencer agency, that will help me build my Instagram profile and get me more jobs.  

But 2016 also offered a much needed break away from all the stress and frustration: New York City.
A week just wandering around the city that I love, doing what I love the most, taking photos and creating content. I'm not sure what it is about New York that makes me love the city so much, I think it's the size and vibe that fills the city. Coming from relatively small Copenhagen (as compared to other capitals), New York is just impressive and there's always new places to discover and explore. You never really run out of new photo opportunities. 

The last few months have been difficult for me. I haven't been able to find my dream job, the freelance life has not really worked out and some stuff in my personal life hasn't gone the way I hoped. I've been trying to figure out how to get the most out of the situation and keeping my positive vibes as high as possible. I'm looking forward to leaving 2016 behind me and start afresh in 2017.

My plans and expectations for 2017

2017 is fast approaching and I have high expectations. My number one priority is to find a way to get a steady income, and this is something that needs to be sorted out as soon as possible. When that's sorted out I can begin to focus on the fun part... taking photos, creating content. 2017 will be the year where I will learn to produce films - we aren't talking feature films but short 2-10 minutes films. In my dreams I might also do some vlogging while traveling - I really hope that 2017 will be a year of travels. I so badly want to visit the Faroe Islands and return to Iceland where I havn't been for around 10 years. I'd also like to visit Paris, Berlin and Hamburg among many other cities, and I'd love to do a roadtrip to the Western part of Denmark in 2017. I hope to get the opportunity to work with some tourism boards. 

In 2017 I will begin to blog, and I'm trying to figure out how to open a webshop to sell some of my prints in very limited numbers. I'm planning to release a set of Lightroom presets soon.

Peace out. 

Martin Heiberg